First Edition of "They Just Don’t Get It" Officially Printed; Early-Access Ebook List Now Open
The long-awaited first edition of They Just Don’t Get It by Don Robb and Bob Siepka — has officially gone to print. Rooted in more than 70 years of combined operational and manufacturing leadership experience, the book gives site leaders a practical, story-driven roadmap for bridging the gap between executive strategy and shop-floor execution.
Written for the people “caught in the middle,” They Just Don’t Get It tackles the disconnect that exists between executives, supervisors, and frontline teams—and offers a clear framework to align them around data, culture, and business impact. The printed edition features stories from real plant turnarounds, practical tools for prioritization and ROI thinking, and a leadership philosophy shaped by transparency, trust, and continuous improvement.
With the first edition now printed, the authors are actively preparing the official eBook release, which will be available soon across major platforms. Readers who want early access—along with launch notifications—can now join the Early-Access eBook List.
Get Notified When the eBook Is Available
A simple form will be provided at the link below. Readers who sign up will receive:
Early access to the eBook before the general release
Launch announcement the moment the digital edition goes live
Exclusive updates related to supplemental tools, worksheets, and case studies tied to the book