Built by Ops Guys, Not Software Salesmen — Discover the Real Flex.
Built by Ops Guys, Not Software Salesmen — Discover the Real Flex.
Built by Ops Guys, Not Software Salesmen — Discover the Real Flex.
Built by Ops Guys, Not Software Salesmen — Discover the Real Flex.

About Us
About Us
About Us
Connecting Shop Floor Truth to Top Floor Action Since 1998

About Us
Connecting Shop Floor Truth to Top Floor Action Since 1998
Team
Team
Team
Leadership Team



Don Robb, Chief Executive Officer
Don Robb, Chief Executive Officer
Don Robb, Chief Executive Officer
With 30+ years transforming manufacturing operations, Don brings battle-tested experience from RR Donnelley and Spectrum Brands, where he led nationally recognized transformations, boosted run uptime by 50%, and earned "Best Manufacturing Place to Work" recognition. His hands-on leadership style and deep operational expertise now guide Flex-Metrics' mission to unlock manufacturing potential.
With 30+ years transforming manufacturing operations, Don brings battle-tested experience from RR Donnelley and Spectrum Brands, where he led nationally recognized transformations, boosted run uptime by 50%, and earned "Best Manufacturing Place to Work" recognition. His hands-on leadership style and deep operational expertise now guide Flex-Metrics' mission to unlock manufacturing potential.
With 30+ years transforming manufacturing operations, Don brings battle-tested experience from RR Donnelley and Spectrum Brands, where he led nationally recognized transformations, boosted run uptime by 50%, and earned "Best Manufacturing Place to Work" recognition. His hands-on leadership style and deep operational expertise now guide Flex-Metrics' mission to unlock manufacturing potential.
With 30+ years transforming manufacturing operations, Don brings battle-tested experience from RR Donnelley and Spectrum Brands, where he led nationally recognized transformations, boosted run uptime by 50%, and earned "Best Manufacturing Place to Work" recognition. His hands-on leadership style and deep operational expertise now guide Flex-Metrics' mission to unlock manufacturing potential.



Robert Siepka, Chief Commercial Officer
Robert Siepka, Chief Commercial Officer
Robert Siepka, Chief Commercial Officer
Robert's 30-year track record includes driving $100 million in cost savings at RR Donnelley and managing the world's largest trade book manufacturing facility at LSC Communications. His data-driven methodologies and strategic planning expertise help organizations achieve measurable performance improvements through Flex-Metrics.
Robert's 30-year track record includes driving $100 million in cost savings at RR Donnelley and managing the world's largest trade book manufacturing facility at LSC Communications. His data-driven methodologies and strategic planning expertise help organizations achieve measurable performance improvements through Flex-Metrics.
Robert's 30-year track record includes driving $100 million in cost savings at RR Donnelley and managing the world's largest trade book manufacturing facility at LSC Communications. His data-driven methodologies and strategic planning expertise help organizations achieve measurable performance improvements through Flex-Metrics.
Robert's 30-year track record includes driving $100 million in cost savings at RR Donnelley and managing the world's largest trade book manufacturing facility at LSC Communications. His data-driven methodologies and strategic planning expertise help organizations achieve measurable performance improvements through Flex-Metrics.
Supporting Don and Robert is a dedicated team of 12 manufacturing and technology experts, including Bob Majure, Anthony Allison, and Chris Borgert, who ensure every customer receives the partnership and responsiveness that defines Flex-Metrics.
Supporting Don and Robert is a dedicated team of 12 manufacturing and technology experts, including Bob Majure, Anthony Allison, and Chris Borgert, who ensure every customer receives the partnership and responsiveness that defines Flex-Metrics.
Supporting Don and Robert is a dedicated team of 12 manufacturing and technology experts, including Bob Majure, Anthony Allison, and Chris Borgert, who ensure every customer receives the partnership and responsiveness that defines Flex-Metrics.
Supporting Don and Robert is a dedicated team of 12 manufacturing and technology experts, including Bob Majure, Anthony Allison, and Chris Borgert, who ensure every customer receives the partnership and responsiveness that defines Flex-Metrics.




Our History
Our History
Our History
Our History
Inception Story
"I took an elective in my MBA program at Virginia Tech that was the genesis for starting Flex-Metrics. The class focused on the positive impact of "Change Agents" to unleash innovation and higher profits within the business sector. This class also included a focus on Decision Support Systems that were key to identifying which changes are most likely to create the highest impact. The idea for the Flex Platform quickly came into focus: Empower Frontline Leaders to eXecute more effectively by providing real-time feedback that drives better decisions, resulting in higher productivity across the shop floor."
"I took an elective in my MBA program at Virginia Tech that was the genesis for starting Flex-Metrics. The class focused on the positive impact of "Change Agents" to unleash innovation and higher profits within the business sector. This class also included a focus on Decision Support Systems that were key to identifying which changes are most likely to create the highest impact. The idea for the Flex Platform quickly came into focus: Empower Frontline Leaders to eXecute more effectively by providing real-time feedback that drives better decisions, resulting in higher productivity across the shop floor."
"I took an elective in my MBA program at Virginia Tech that was the genesis for starting Flex-Metrics. The class focused on the positive impact of "Change Agents" to unleash innovation and higher profits within the business sector. This class also included a focus on Decision Support Systems that were key to identifying which changes are most likely to create the highest impact. The idea for the Flex Platform quickly came into focus: Empower Frontline Leaders to eXecute more effectively by providing real-time feedback that drives better decisions, resulting in higher productivity across the shop floor."
"I took an elective in my MBA program at Virginia Tech that was the genesis for starting Flex-Metrics. The class focused on the positive impact of "Change Agents" to unleash innovation and higher profits within the business sector. This class also included a focus on Decision Support Systems that were key to identifying which changes are most likely to create the highest impact. The idea for the Flex Platform quickly came into focus: Empower Frontline Leaders to eXecute more effectively by providing real-time feedback that drives better decisions, resulting in higher productivity across the shop floor."
27 Year Timeline
27 Year Timeline
27 Year Timeline
1998 Flex was conceived and founded by Jay Foster in Roanoke, VA under the name SoftSolutions with the goal to create "soft solutions" to hard problems in the manufacturing industry.
1998 Flex was conceived and founded by Jay Foster in Roanoke, VA under the name SoftSolutions with the goal to create "soft solutions" to hard problems in the manufacturing industry.
1998 Flex was conceived and founded by Jay Foster in Roanoke, VA under the name SoftSolutions with the goal to create "soft solutions" to hard problems in the manufacturing industry.
1998 Flex was conceived and founded by Jay Foster in Roanoke, VA under the name SoftSolutions with the goal to create "soft solutions" to hard problems in the manufacturing industry.
2009 Printing Industries of America awards Flex the InterTech Award for their operating system's ability to extract accurate machine production data cost-effectively and push to MSIs.
2009 Printing Industries of America awards Flex the InterTech Award for their operating system's ability to extract accurate machine production data cost-effectively and push to MSIs.
2009 Printing Industries of America awards Flex the InterTech Award for their operating system's ability to extract accurate machine production data cost-effectively and push to MSIs.
2009 Printing Industries of America awards Flex the InterTech Award for their operating system's ability to extract accurate machine production data cost-effectively and push to MSIs.
2010 Flex enters the Canadian market. 100 production lines have real-time visibility through Flex. 2013 ERP integration introduced, reducing the need for double entry into a client's ERP system and Flex. 2015 Flex enters the Latin American market.
2010 Flex enters the Canadian market. 100 production lines have real-time visibility through Flex. 2013 ERP integration introduced, reducing the need for double entry into a client's ERP system and Flex. 2015 Flex enters the Latin American market.
2010 Flex enters the Canadian market. 100 production lines have real-time visibility through Flex. 2013 ERP integration introduced, reducing the need for double entry into a client's ERP system and Flex. 2015 Flex enters the Latin American market.
2010 Flex enters the Canadian market. 100 production lines have real-time visibility through Flex. 2013 ERP integration introduced, reducing the need for double entry into a client's ERP system and Flex. 2015 Flex enters the Latin American market.
2020-2021 Expanded globally to European and South Pacific markets, reaching 1000 production lines with real-time visibility. Introduced Andon displays to increase workforce engagement. 2023-2024 Released Flex Insights for cloud-based multi-site visibility. Launched Ops-Guys initiative to coach change agent leadership skills and fully leverage the Flex platform. 2025 Launched Roll Waste Module beta with simplified operator interface. Started Flex V2 development; Jay Foster retires.
2020-2021 Expanded globally to European and South Pacific markets, reaching 1000 production lines with real-time visibility. Introduced Andon displays to increase workforce engagement. 2023-2024 Released Flex Insights for cloud-based multi-site visibility. Launched Ops-Guys initiative to coach change agent leadership skills and fully leverage the Flex platform. 2025 Launched Roll Waste Module beta with simplified operator interface. Started Flex V2 development; Jay Foster retires.
2020-2021 Expanded globally to European and South Pacific markets, reaching 1000 production lines with real-time visibility. Introduced Andon displays to increase workforce engagement. 2023-2024 Released Flex Insights for cloud-based multi-site visibility. Launched Ops-Guys initiative to coach change agent leadership skills and fully leverage the Flex platform. 2025 Launched Roll Waste Module beta with simplified operator interface. Started Flex V2 development; Jay Foster retires.
2020-2021 Expanded globally to European and South Pacific markets, reaching 1000 production lines with real-time visibility. Introduced Andon displays to increase workforce engagement. 2023-2024 Released Flex Insights for cloud-based multi-site visibility. Launched Ops-Guys initiative to coach change agent leadership skills and fully leverage the Flex platform. 2025 Launched Roll Waste Module beta with simplified operator interface. Started Flex V2 development; Jay Foster retires.




Purpose
Purpose
Purpose
Purpose
Our Mission: People at the Center of Manufacturing
We have a passion for connecting the Shop Floor to the Top Floor. In an era of Industry 5.0, where human creativity meets advanced technology, Flex-Metrics puts people first:
We have a passion for connecting the Shop Floor to the Top Floor. In an era of Industry 5.0, where human creativity meets advanced technology, Flex-Metrics puts people first:
We have a passion for connecting the Shop Floor to the Top Floor. In an era of Industry 5.0, where human creativity meets advanced technology, Flex-Metrics puts people first:
We have a passion for connecting the Shop Floor to the Top Floor. In an era of Industry 5.0, where human creativity meets advanced technology, Flex-Metrics puts people first:
We give the floor a voice
We give the floor a voice
We give the floor a voice
We give the floor a voice
Operators get simple tools to share what's really happening, without noise or complexity.
Operators get simple tools to share what's really happening, without noise or complexity.
Operators get simple tools to share what's really happening, without noise or complexity.
Operators get simple tools to share what's really happening, without noise or complexity.
We help leaders hear it
We help leaders hear it
We help leaders hear it
We help leaders hear it
Raw data becomes clear, actionable intelligence that drives decisions.
Raw data becomes clear, actionable intelligence that drives decisions.
Raw data becomes clear, actionable intelligence that drives decisions.
Raw data becomes clear, actionable intelligence that drives decisions.
We enable leaders to act
We enable leaders to act
We enable leaders to act
We enable leaders to act
Truth without action is just expensive reporting; we ensure insights lead to improvements.
Truth without action is just expensive reporting; we ensure insights lead to improvements.
Truth without action is just expensive reporting; we ensure insights lead to improvements.
Truth without action is just expensive reporting; we ensure insights lead to improvements.
We close the loop
We close the loop
We close the loop
We close the loop
When operators see their input drives real change, engagement soars and transformation accelerates.
When operators see their input drives real change, engagement soars and transformation accelerates.
When operators see their input drives real change, engagement soars and transformation accelerates.
When operators see their input drives real change, engagement soars and transformation accelerates.




Principles
Principles
Principles
Principles
Our Values
Transparency
Transparency
Transparency
Transparency
Truth without action is just expensive reporting; we ensure insights lead to improvements.
Truth without action is just expensive reporting; we ensure insights lead to improvements.
Truth without action is just expensive reporting; we ensure insights lead to improvements.
Truth without action is just expensive reporting; we ensure insights lead to improvements.
Partnership
Partnership
Partnership
Partnership
We're not just a software vendor; we're strategic partners in your operational success. When you win, we win.
We're not just a software vendor; we're strategic partners in your operational success. When you win, we win.
We're not just a software vendor; we're strategic partners in your operational success. When you win, we win.
We're not just a software vendor; we're strategic partners in your operational success. When you win, we win.
Simplicity
Simplicity
Simplicity
Simplicity
Complex problems need elegant solutions. If an operator can't use it in seconds, we've failed.
Complex problems need elegant solutions. If an operator can't use it in seconds, we've failed.
Complex problems need elegant solutions. If an operator can't use it in seconds, we've failed.
Complex problems need elegant solutions. If an operator can't use it in seconds, we've failed.
Responsiveness
Responsiveness
Responsiveness
Responsiveness
Manufacturing doesn't stop, and neither do we. Our team is available when you need us, with answers that matter.
Manufacturing doesn't stop, and neither do we. Our team is available when you need us.
Manufacturing doesn't stop, and neither do we. Our team is available when you need us, with answers that matter.
Manufacturing doesn't stop, and neither do we. Our team is available when you need us, with answers that matter.
Trust
Trust
Trust
Trust
Building bridges between floors requires trust flowing both directions. We earn it daily through action and results.
Building bridges between floors requires trust flowing both directions. We earn it daily through action and results.
Building bridges between floors requires trust flowing both directions. We earn it daily through action and results.
Building bridges between floors requires trust flowing both directions. We earn it daily through action and results.




Results
Results
Our Impact





100% of our customers achieve positive ROI within 6 months. Here's what that looks like in practice:
100% of our customers achieve positive ROI within 6 months. Here's what that looks like in practice:
100% of our customers achieve positive ROI within 6 months. Here's what that looks like in practice:
100% of our customers achieve positive ROI within 6 months. Here's what that looks like in practice:
ProAmpac transformed operations across multiple facilities using Flex-Metrics:
ProAmpac transformed operations across multiple facilities using Flex-Metrics:
ProAmpac transformed operations across multiple facilities using Flex-Metrics:
ProAmpac transformed operations across multiple facilities using Flex-Metrics:
Walden, NY:
Walden, NY:
Walden, NY:
Walden, NY:
Achieved 7.6% year-over-year productivity improvement
Achieved 7.6% year-over-year productivity improvement
Achieved 7.6% year-over-year productivity improvement
Achieved 7.6% year-over-year productivity improvement
Tulsa, OK:
Tulsa, OK:
Tulsa, OK:
Tulsa, OK:
Realized 10% productivity gain in just 3 months, cleared 12-week backlog, and won new customers
Realized 10% productivity gain in just 3 months, cleared 12-week backlog, and won new customers
Realized 10% productivity gain in just 3 months, cleared 12-week backlog, and won new customers
Realized 10% productivity gain in just 3 months, cleared 12-week backlog, and won new customers
Mobile:
Mobile:
Mobile:
Mobile:
Broke a 4-year production record immediately after implementation
Broke a 4-year production record immediately after implementation
Broke a 4-year production record immediately after implementation
Broke a 4-year production record immediately after implementation
"It's a strategic business partner relationship," says Ed Beran of ProAmpac. "These are ops guys who understand manufacturing. They're helping us run our equipment better than we were before."
"It's a strategic business partner relationship," says Ed Beran of ProAmpac. "These are ops guys who understand manufacturing. They're helping us run our equipment better than we were before."
"It's a strategic business partner relationship," says Ed Beran of ProAmpac. "These are ops guys who understand manufacturing. They're helping us run our equipment better than we were before."
"It's a strategic business partner relationship," says Ed Beran of ProAmpac. "These are ops guys who understand manufacturing. They're helping us run our equipment better than we were before."
Industry Recognition
Our commitment to manufacturing excellence has earned recognition including the Printing Industries of America InterTech Award for our ability to extract accurate machine production data cost-effectively and push to MSIs. We're also Microsoft Certified partners, ensuring enterprise-grade security and reliability.
Our commitment to manufacturing excellence has earned recognition including the Printing Industries of America InterTech Award for our ability to extract accurate machine production data cost-effectively and push to MSIs. We're also Microsoft Certified partners, ensuring enterprise-grade security and reliability.
Our commitment to manufacturing excellence has earned recognition including the Printing Industries of America InterTech Award for our ability to extract accurate machine production data cost-effectively and push to MSIs. We're also Microsoft Certified partners, ensuring enterprise-grade security and reliability.
Our commitment to manufacturing excellence has earned recognition including the Printing Industries of America InterTech Award for our ability to extract accurate machine production data cost-effectively and push to MSIs. We're also Microsoft Certified partners, ensuring enterprise-grade security and reliability.








Advantage
Advantage
Why Flex-Metrics
In a world of complex manufacturing software that requires armies of analysts, Flex-Metrics stands apart. We're built by ops leaders for ops leaders. We speak your language, understand your challenges, and deliver solutions that work on day one.
In a world of complex manufacturing software that requires armies of analysts, Flex-Metrics stands apart. We're built by ops leaders for ops leaders. We speak your language, understand your challenges, and deliver solutions that work on day one.
In a world of complex manufacturing software that requires armies of analysts, Flex-Metrics stands apart. We're built by ops leaders for ops leaders. We speak your language, understand your challenges, and deliver solutions that work on day one.
In a world of complex manufacturing software that requires armies of analysts, Flex-Metrics stands apart. We're built by ops leaders for ops leaders. We speak your language, understand your challenges, and deliver solutions that work on day one.
Our platform has grown from 100 production lines in 2010 to over 1,000 today, expanding from North America into Latin America, Europe, and the South Pacific. With innovations like real-time Andon displays, multi-lingual operator portals, and cloud-based Flex Insights reporting, we're not just keeping pace with Industry 5.0—we're helping define it.
Our platform has grown from 100 production lines in 2010 to over 1,000 today, expanding from North America into Latin America, Europe, and the South Pacific. With innovations like real-time Andon displays, multi-lingual operator portals, and cloud-based Flex Insights reporting, we're not just keeping pace with Industry 5.0—we're helping define it.
Our platform has grown from 100 production lines in 2010 to over 1,000 today, expanding from North America into Latin America, Europe, and the South Pacific. With innovations like real-time Andon displays, multi-lingual operator portals, and cloud-based Flex Insights reporting, we're not just keeping pace with Industry 5.0—we're helping define it.
Our platform has grown from 100 production lines in 2010 to over 1,000 today, expanding from North America into Latin America, Europe, and the South Pacific. With innovations like real-time Andon displays, multi-lingual operator portals, and cloud-based Flex Insights reporting, we're not just keeping pace with Industry 5.0—we're helping define it.
As Jeff Daley, one of our longtime partners, puts it: "Our relationship with Flex is collaborative, it's a partnership—I would even say more of a friendship. They've really helped our organization get to the next level.
As Jeff Daley, one of our longtime partners, puts it: "Our relationship with Flex is collaborative, it's a partnership—I would even say more of a friendship. They've really helped our organization get to the next level.
As Jeff Daley, one of our longtime partners, puts it: "Our relationship with Flex is collaborative, it's a partnership—I would even say more of a friendship. They've really helped our organization get to the next level.
As Jeff Daley, one of our longtime partners, puts it: "Our relationship with Flex is collaborative, it's a partnership—I would even say more of a friendship. They've really helped our organization get to the next level.




Unite Floor and Leadership
When your shop floor and leadership can finally communicate clearly, operational excellence follows.
Copyright © 2025 Flex-Metrics by Ops Guys. All Rights Reserved
Unite Floor and Leadership
When your shop floor and leadership can finally communicate clearly, operational excellence follows.
Copyright © 2025 Flex-Metrics by Ops Guys. All Rights Reserved
Unite Floor and Leadership
When your shop floor and leadership can finally communicate clearly, operational excellence follows.
Copyright © 2025 Flex-Metrics by Ops Guys. All Rights Reserved
Unite Floor and Leadership
When your shop floor and leadership can finally communicate clearly, operational excellence follows.
Copyright © 2025 Flex-Metrics by Ops Guys. All Rights Reserved
Unite Floor and Leadership
When your shop floor and leadership can finally communicate clearly, operational excellence follows.
Copyright © 2025 Flex-Metrics by Ops Guys. All Rights Reserved